INDUSTRY NEWS

News Roundup - Week of June 23rd

2023-05-30 WTB Saddle Product Shoot-440

WTB Updates Beloved Silverado and Volt Saddles with Fusion Form

WTB has modernized its beloved Silverado and Volt saddles with updated aesthetics, improved comfort (yes, that’s somehow possible) and our new Fusion Form technology. The Silverado and Volt have gone nearly unchanged since their introductions over a decade ago and their widespread prevalence on bikes today is proof that unrivaled comfort is a timeless achievement. When it came time to update them, we needed to be certain the new versions would further build upon the comfort of their tried-and-true predecessors. We dissected every minute detail of the original designs, refined them wherever feedback deemed necessary, and created countless samples in the process. In the end, thousands of hours of on-trail testing confirm the Silverado and Volt are simply better in every way.

Same Silverado. Just More Comfortable.

Who says you can’t make the best even better? Pressure mapping technology was used to determine where pinpoint pressures existed on the original Silverado and how we could better distribute those pressures to the sit bones. The result is a slightly flatter profile that further reduces perineal pressure. Silverado also now features a shorter 265mm length to provide seamless on-off transitions while still providing plenty of room for riders to slide forward and maximize power output on steep climbs. Shorter saddles allow people to achieve a more forward-leaning riding position without interference from the nose of the saddle. The updated Silverado is also available in a traditional wrapped-and-stapled version in medium (142mm) width and steel or cromoly rails to provide similar comfort at more affordable prices.

Fusion Form and Refined Aesthetics

Both updated saddles feature WTB’s new Fusion Form technology, which allows us to fine-tune the amount of fiber infused into the nylon of each specific saddle model to create a flex profile that balances comfort, support and durability to match the intended use of each individual saddle. The Silverado optimizes efficiency in a forward-leaning pedaling position by using fiber percentage similar to the recently released Gravelier saddle. The updated Volt base features less fiber to increase flex and improve comfort for mountain bike riders who tend to pedal in a more upright position. Fusion Form also allows the padding to be recessed into the base, which provides a sleek aesthetic without actually reducing overall padding thickness. This results in the same comfort you've come to know and love with our traditional wrapped-and-stapled saddles, but with a clean new look

Availability

The updated Fusion Form version of the Silverado is available in a narrow (133mm) or medium (142mm) width while the new Volt is available in a medium (142mm) width. All WTB saddles are priced solely according to their rail material rather than by product family. Available saddle rail material options vary depending on the saddle, but MSRP remains the same for each rail material. MSRP is $47.95 for steel, $95.95 for chromoly, $119.95 for stainless, $142.95 for titanium and $249.95 for carbon. Can’t wait to get your hands (or buns) on one? Good news…they’re available now!

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Starling Cycles Now Shipping Direct From the US and EU

Hi from the Starling Cycles Workshop,

We've got some BIG news for those of you that are based in Europe or the USA. We've just set up with two new importers - one for mainland Europe/the EU and the other for the USA.

Up to now we've shipped direct from the UK. This can mean annoying import fees and hold-ups at customs. All totally unavoidable, but understandably annoying for you all.

Now, thanks to our new friends at Trail Labs and BikeTheWorld, there are Starling Cycles frames in mainland Europe and the USA, ready to go.

Frames will ship direct from the USA or Switzerland to customers in those regions, meaning no hassle with import taxes and no waiting for the customs people.

You'll also receive your frame from stock, meaning you're not waiting for it to be built to order - so you'll get it even quicker than if you ordered direct from Starling HQ.

And - even more BIG news - both of our new importers can provide complete bikes, with various specs and price points available.

TRAIL LABS - USA

Trail Labs is a black-belt-level suspension tuning and servicing centre, based out of Springfield Missouri USA and Starling Cycles USA importer.

Trail Labs is holding stock of Starling Cycles Core frames and can supply anything from frame-only, to full builds to custom projects.

They’re also offering custom-painted frames, with an almost endless supply of paint options and – of course – handling warranty, technical, spares and anything else you might need.

And, because they’re also suspension experts, Trail Labs can work with you to get that suspension setup absolutely dialled with a whole load of shock options.

If you’re looking to buy a Starling Cycles frame in the USA, you can contact Trail Labs here.

BIKE THE WORLD - EUROPE

BikeTheWorld is a rider-owned company that’s based in Zurich, Switzerland and is the Starling Cycles importer for the EU/mainland Europe.

BikeTheWorld can supply frame-only, full build and custom builds. They’re going to handle mainland European sales, warranty, tech and spares and be your one-stop-shop for Starling Cycles over there.

The big benefit of BikeTheWorld is that they hold stock within mainland Europe – meaning none of those annoying import fees for EU customers that you’d face when shipping from the UK and no hassles with customs holdups.

If you're looking for a complete build, BikeTheWorld have specced up some INCREDIBLE builds using Cane Creek, Shimano, Onza, Chromag, BikeYoke and Industry Nine. They've got two price points per model and both look SO GOOD.

You can contact BikeTheWorld here.

Marz Newz

Marzocchi Limited Edition White Forks Now Available

The iconic white paint that graced Bomber forks over a decade ago is back. Usually reserved for Marzocchi team riders and pros these Limited Edition White Bomber forks are now available for the mountain bike public to purchase. For a limited time you can look as pro as Brage Vestavik, Jaxson Riddle, Cami Nogueira, Max Fredriksson and our other Marzocchi athletes, without all the skills necessary to hold down a contract.

And when we say Limited Edition, we mean it. There was only a single batch of these white forks manufactured, and once they’re gone, they’re gone.

Models, sizes and travel options available:

Don’t miss your chance to grab a piece of Bomber MTB history by the crown!

Learn more at the Marzocchi limited edition landing page

CushCore-E-MTB-Retail-Set

CushCore has announced an all-new E-MTB tire insert, expanding their line-up to provide options for all types of riders, bikes, and terrains.

CushCore E-MTB utilizes the same patented technology and foam composition through their insert product range. However, CushCore engineers incorporated several new features into the E-MTBs design to address the unique requirements of E-MTBs.

“E-MTBs are heavier and generate more forces than a traditional mountain bike, therefore we designed an insert with these parameters in mind. CushCore E-MTB provides maximum impact absorption, rim protection, vibration damping, and durability. You’ll ride more laps, with more control, but with less fatigue, and less worries.” – Adam Krefting, CushCore Founder/Inventor

“The E-MTB also incorporates the same new fluted sidewall design found on our recently released TRAIL insert. This provides progressive sidewall support: the harder you push, the more support you feel.” – Austin Sandford, CushCore Engineer

As with all CushCore tire inserts, E-MTB absorbs shock and vibration, improves cornering, and prevents flats/rim damage…giving you Total Confidence to charge into your next ride.

Key Features:

  • Enhanced profile designed to withstand the increased weight and forces of an E-MTB.
  • Improved tire grip on technical uphill climbs.
  • Fluted sidewall creates progressive cornering. The harder you push, the more sidewall support you feel.
  • Flow channels engineered to increase air and sealant distribution to the main tire chamber.
  • Air valve notch allows the insert to sit flat on any rim.
  • Absorbs impacts and damps vibration (aka “trail chatter”).
  • CushCore’s highest level of rim protection and flat prevention.

Fitment:

  • Wheel Sizes: 27.5” and 29”
  • Tire Sizes: 2.3” – 2.8”
  • Inner Rim Widths: 22mm – 35mm
  • Weight: 27.5” = 281g / 29” = 299g

CushCore E-MTB retails for $160 USD/set or $80 USD/singles and comes in 27.5” and 29” sizes. Available August 2023 at quality bicycle dealers worldwide and at cushcore.com.

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