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Tomac Brand Licensed to
Joel Smith, Brand to Relaunch in 2007 Ladies only need submit... |
Joel Smith, former Director of North American Sales and Brand Management at
Answer Products, has licensed the Tomac brand of bicycles from John Tomac and
will relaunch the brand with new bicycles in mid-year 2007.
“Starting my own business, and basing it around a great brand and name
like Tomac, has been a dream of mine,” says Smith. “The focus will
be on producing bikes that you really, really want to own. In my 20 years of
mountain biking, there have only been a few that fit into this category. My
plan is to make more.”
The company will be headquartered in Lincoln, Nebraska, where Smith resides.
“The common misconception is that there is no mountain biking in Nebraska,
but you’d be extremely surprised”, Smith says. “The biking
and the biking culture are really good in Lincoln. Riding is also close to town.”
The Tomac brand was originally formed by a partnership of Doug Bradbury, founder
of Manitou suspension forks, and John Tomac, one of the most respected and accomplished
racers of all time.
“Bradbury and Johnny T. will still be heavily involved in the company,”
continues Smith. “They both have such a strong understanding of the bikes,
the market and the industry that they are strong resources for me, especially
during the start up period.”
tomac.com has been launched with information
about the brand direction and future bicycles. Another web launch will occur
early in 2007 with more complete information.
Interested consumers, dealers and distributors should contact Smith directly
at jsmith@tomac.com or 402-261-3988.
