B.C. Tour Company Gets Responsible

Sustainable XC and DH mountain bike tours in Canada and Peru



Sacred Rides Mountain Bike Holidays (formerly Fernie Fat-Tire Adventures) is one of Canada's most successful mountain bike tour companies, having guided over 1,000 clients from around the world on the trails of BC. Now they have a new target in their sights: to be the most sustainable and socially responsible as well.

The company has long been praised for its local hiring practices and local sourcing, but now the company is taking it one step further: they have implemented a sustainable tourism mandate entitled Responsible Riding. The mandate includes several provisions, including continuing to hire and source locally, but also includes a mandate to put 3% of tour costs back into local environmental initiatives and development projects.


Ripping the trails in Peru || Photo: Sacred Rides

One of their first projects will be to help with the building of schools and water projects in remote Peru, in communities where clients will ride on the company's new Peru trips. In addition, they will be taking donations of used bikes to Peru as part of their Bicycles Without Borders initiative.

Company president Mike Brcic was recently featured on CFAX Radio in Victoria in an interview about Responsible Riding. To hear the interview, click here.

nsmb.com editor Stuart Kernaghan will be joining Sacred Rides this summer on their Ultimate BC trip. The trip features 12 days of epic riding on trails in Fernie, Nelson, Rossland, Revelstoke, Golden and Kananaskis. Watch for his write-up later this summer!


A good time to practice the "look where you want to go" mantra - part of the Ultimate B.C. trip || Photo: Sacred Rides

For more information on Sacred Rides and their sustainable tourism mandate, visit SacredRides.com or call 1-888-423-7849.

nsmb.com BroCard readers get a 5% discount on all trips by entering coupon code 1C1Z1J39 when making their booking. If you have a BroCard you get 10% off using code 1K1S1H40.  You will need to present your BroCard upon arrival so make sure you pick one up either online or at key locations in North Van.  We'll be announcing more information about this shortly.  You can also enter online to win a free 7-day trip valued at CDN$1,495!