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Kona
Bicycles Again Official Supplier of Whistler Mountain Bike Park |
Kona Bicycles Again Official Supplier of Whistler Mountain Bike Park
KONAWORLD – The Kona Bicycle Company will once again be the official bike
supplier of the Whistler Mountain Bike Park (WMBP), the world’s number
one mountain bike resort destination. The formalization of the 2004 relationship
marks the 5th year the two companies have been working together.
Kona will provide WMBP with 120 special edition Stab Garbanzo downhill bikes
for the park’s rental fleet, plus five Stab Primos for the park’s
top guides. Kona will also be the exclusive sponsor of Whistler’s Air
Downhill, Joyride BikerCross and SlopeStyle events. Dates TBA.
Kona will use the Whistler Mountain Bike Park “Official Supplier”
designation logo on their bikes and other marketing materials to promote the
relationship.
According to Kona’s chairman, Jake Heilbron, the WMBP has proved to be
a valuable testing ground in developing bikes downhill-specific bikes. “We
use the feedback we get from the guides and the mechanics to identify potential
weak spots when spec-ing our Out of Bounds bikes,” said Heilbron. “Last
year, each bike had more than 1 million vertical feet of riding. That’s
some serious use.”
Heilbron also noted that in the last four years, not one Kona frame from the
WMBP rental fleet has failed. An incredible accomplishment considering the abuse
less experienced riders dish out, as well as the mind-set associated with having
a “rental”.
Rob McSkimming, the WMBP’s managing director, was glad to have Kona back..
"The Whistler Mountain Bike Park is excited to have Kona on board as an
Official Supplier for the fifth consecutive year. Kona's products have proven
year in, year out that they can take all the pounding that the Park can dish
out. We anticipate that our Garbanzo Expansion which, will triple the vertical
of the WMBP to 3,400 feet, will test our Kona rental fleet even more. We have
no doubt that our special Garbanzo Edition Stabs will be more than up to the
challenge."
About the Whistler Mountain Bike Park:
The Whistler Mountain Bike Park features more than 125 miles of lift-serviced
trails, dropping riders more than 4,800 vertical feet. The park features three
skills centers and a BikerCross Course. For more information visit,
whistlerblackcomb.com.


