Dencan Restaurants, Inc. of Vancouver continues their aggressive move into the outdoor enthusiast market with their title sponsorship of the “Big Air Jam” competition at the upcoming Outdoor Adventure Show at BC Place. Geared to the outdoor and travel marketplace, the show will be held February 18-20, 2005 and feature over 300 exhibitors, manufacturers and retailers.

"This strategic initiative builds nicely on the foundation already established by their long-term successful sponsorship of the NSMB.com Freeride Team (North Shore Mountain Biking) and the Norco Factory Teams." Brent Armstrong, Denny’s marketing manager, explains the company’s stance: “We’re proud of our association with the mountain bike industry, and excited about strengthening relationships with our customers at venues such as the Outdoor Show. It’s good, it’s healthy – and, dare I say it? Denny’s is becoming cool!”

Denny’s is the most recognized name in family dining and the largest full-service family restaurant chain in the world. Dencan Restaurants operates thirty-six Denny’s restaurants across the country, making it the dominant owner/operator of the Denny’s brand in Canada. In fact, only 13 years after opening its first store in 1991, Dencan is one of the largest and fastest-growing franchisees within the Denny’s system worldwide. The company currently employs more than 1,500 food service professionals.

For more information, please contact:
Brent Armstrong Marketing Manager,
Dencan Restaurants
Tel 604.730.6618 / Fax 604.730.4645
barmstrong@dennys.ca