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11/22/2008
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RockShox
Boxxer BigFoot
An astounding 12" travel single-crown
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| Usually the evolution of a product happens
slowly - as companies each push the limits of what is possible to develop
something new. Occasionally however a new paradigm is reached because
of revolutionary new technology. That is the story behind the Boxxer BigFoot
edtion. Jed Douglas, the RockShox North Shore expert, realized that
the unique demands of the Shore called for a unique fork.
"On several of my trips up there recently we rode some really steep
trails that were also very twisty - a traditional dual crown fork limited
the bike's turning radius making it less manoeuvrable and, in the end,
limiting the rider's riding pleasure" according to Douglas.
"At the same time we had been developing a new 9000 series aluminum
that allows us to do things we never thought possible a few years ago.
The molecular blueprint is so intricately woven that we found we could
make the stanchions and crown able to withstand the extra leverage of
these extra long forks without a significant weight penalty."
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The 12" travel RockShox "John Holmes edition" Boxxer for
2005.
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Specialized has been particularly interested in the BigFoot
program - shown here mounted to a BigHit DH.
Another advantage of this fork, privately named the "John Holmes "
is that you can ride the steepest lines imaginable. Paired with a bike
with eight to ten inches of travel the rider finds him or herself sitting almost
upright on the gnarliest steepest trails. "We wanted to make steeper
trails accessible to riders of all skill levels" said RockShox marketing
whiz Michael Zellman. "We didn't feel it was fair that only the best
riders were able to tackle the ultra-steep lines on the North Shore so we addressed
what we felt was 'consumer discrimination' by launching the Boxxer BigFoot."
He went further to say that "just like the way a comfort bike makes road
riding accessible to seniors, we have made the gnarly trails accessible to your
average mountain biker by allowing them to sit tall in the saddle on extreme
trails - call it extreme comfort."
When asked about the dramatic approach - going from a long travel single crown
fork of under 6" of travel to one that is just shy of a foot - Zellman
was philosophical. "Every time fork travel has increased some wamby
pamby nay-sayers have come along to say 'that's too much travel' but every
time the new bounce has been accepted and now even the wamby pambys are riding
long-travel forks. This is something we knew would come eventually so
we decided to leap forward boldly and let the industry follow us."
Greg "HB, H-Ball, HB-Ball, HB-H-Ball" Herbold has been the primary
tester of the fork and when asked for a comment on the performance he said simply,
"dude!"
RockShox team boss John Dawson talked about the need for the right rider to
promote the BigFoot concept. "We tried to get Josh Bender away from
Marzocchi - anyone who refers to themself in the third person is a legend -
and things were looking good until we found he couldn't turn. Another
idea would be to snag a really versatile rider who could bust a barspin down
a really gnarly steep line - something that's only possible with this fork."
The search continues.
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Look for the Boxxer BigFoot on the North Shore.
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Due for mid season release in 2004, the BigFoot will only be available
on the North Shore, but look for the product in wider release later
in the year.
For additional information please contact Michael
Zellmann
SRAM is one of the world’s largest suppliers of components to
the bike industry. Established in Chicago in 1987, SRAM continues to
promote cycling through its products, its advocacy, and its employees,
who are all dedicated to improving the cycling experience.
Visit our brand web sites!
sram.com
rockshox.com
blackboxracing.com
Oh - and by the way - April Fools.
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Cam "Camaro" McRae
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