11/22/2008

Magura USA recently introduced its full line of 2007 hydraulic disc brakes and all new suspension products.

The most interesting news is a complete makeover for the popular Louise FR brake, now called Louise BAT and Louise BAT Carbon for '07. In addition, the innovative Venti-disc rotor has been added to the line.

For 2007 you can get a set of Louises with carbon levers and resevoir covers. Tool free engagement adjustment (BAT - Bite Adjustment Technology in Maguraspeak)

The Louise BAT is an all new design and retains all the engineering perfections of a company with over 100 years of hydraulics experience [Magura was established in 1893]. Louise BAT is intended for all-mountain, freeride and is even used in some DH or extreme freeride conditions. Pro team riders and members of the Magura Mojo Extreme Team include Tyler Klassen, Gareth Dyer, Matt Hunter, Jordie Lunn, Dylan Tremblay, and Randy Spangler. 'Super-T' Klassen says, "When I first switched to Magura brakes a few years ago, I found that they helped me add a tremendous amount of control to my riding that I didn't have with other brakes. Now, with these new Louise brakes, I can do almost anything with them and have confidence that they will perform at the highest level." ( Team nsmb.com has been running Magura brakes this season and rocking them!)

Louise brakes now offer post mounts and the new venti discs for more efficient cooling and über pimpin' style.

Features for the new brake include powerful braking thanks to a one-piece caliper design utilizing post mounts and a radial master cylinder and integrated reservoir. A unique new Magura development, BAT or Bite Adjustment Technology, allows riders on-the-fly brake engagement control for meticulous adjustment possibilities. The bling-bling alternative to the Louise BAT is the sweet-looking Louise BAT Carbon, which is finished off with a carbon fiber cap and lever. Complimenting the new Louise BAT brakes is the all new Venti-disc rotor option. This rotor not only looks cool with its red anodized aluminum carrier - it also stays cool when the carrier's blades act as fans cooling the rotor's surface.

If lycra is the first thing to touch your bits in the morning these are the brakes for you.

Based in Bad Urach, Germany, Magura has been a leader in hydraulics engineering and technology for over 100 years. Magura innovations have included the first ever hydraulic mountain bike brake [1987] and the first "adjust-on-the-fly" motorcycle clutch lever for off-road racing legend Malcom Smith [1968]. Magura USA, located in Olney, IL, provides sales and technical support for North America. For more information on Magura products, including all new MTB suspension, contact Magura USA at 800.448.3876 or visit magurausa.com.

A complete set of Martas - unabashedly red.