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March 25, 2024, 1:42 p.m. -  Brad Nyenhuis

Not so much cynicism as "Hmm, I wonder". If HTAs/STAs are in the 69/68 area and you discover they work far better at 64/77 would you immediately go there or get there incrementally, year by year, selling bikes along the way? Not accusing, just throwing it out there. I once had a conversation with the guy who created Chainwax, the original PTFE/wax blend hot wax lube that came in a round tin that you could heat up, dutch oven style. Awesome product that I used for years. When I asked what put such a great product out of business he asked, "Did you ever have to replace it?" No, I answered. "Yeah, creating a product that lasts a lifetime proved to be a poor business model." Sometimes, you can make something too good for your own good.

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