It's one part push, one part pull.
Push: aggressive price discounting and/or availability guarantees for package purchases (you have to lock in your order on time to guarantee delivery and with the new hotness, there isn't always enough to go around for everyone, so you may have to buy all red stuff to be on the new hotness list).
Pull: design good products and market them effectively so that you can be confident that bike buyers will demand that they can get the ice cream flavour they want in their preferred cone. No chocolate waffle cone? I'll buy down the street. Chocolate or espresso in waffle? I'm yours, just gotta decide which one.
March 25, 2024, 11:46 a.m. - Pete Roggeman
It's one part push, one part pull. Push: aggressive price discounting and/or availability guarantees for package purchases (you have to lock in your order on time to guarantee delivery and with the new hotness, there isn't always enough to go around for everyone, so you may have to buy all red stuff to be on the new hotness list). Pull: design good products and market them effectively so that you can be confident that bike buyers will demand that they can get the ice cream flavour they want in their preferred cone. No chocolate waffle cone? I'll buy down the street. Chocolate or espresso in waffle? I'm yours, just gotta decide which one.