Yep. They were acquired by a large eye wear conglomerate that makes most of their money from drug store reading glasses. The parent Co knocked all the character out of the brand, any vestige of community involvement and it was a swift decline. They went the way of prioritizing consumer direct and discount-driven and it was a predictable closure shortly thereafter.
Their antiFog glasses were really good though.
March 17, 2024, 8:22 a.m. - Pete Roggeman
Yep. They were acquired by a large eye wear conglomerate that makes most of their money from drug store reading glasses. The parent Co knocked all the character out of the brand, any vestige of community involvement and it was a swift decline. They went the way of prioritizing consumer direct and discount-driven and it was a predictable closure shortly thereafter. Their antiFog glasses were really good though.