Trek did a market study a little while ago and found Santa Cruz is the \#1 "core" bike brand, blowing everybody out of the water in the 4k and up category, including Trek and Specialized (the next 2 and 3). So if you're feeling like Santa Cruz is not boutique or special anymore, it's because that description no longer reflects the reality of that brand. If anything it's impressive people still have that impression. Well done Cruz marketing department, I suppose.
Feb. 12, 2024, 11:14 a.m. - Lu Kz
Trek did a market study a little while ago and found Santa Cruz is the \#1 "core" bike brand, blowing everybody out of the water in the 4k and up category, including Trek and Specialized (the next 2 and 3). So if you're feeling like Santa Cruz is not boutique or special anymore, it's because that description no longer reflects the reality of that brand. If anything it's impressive people still have that impression. Well done Cruz marketing department, I suppose.