Vid+Photos: Hoots on Coast and Shore

A Shore Boy at Heart

Words by Jay Hoots. Photos by Margus Riga.
Date: 2012-01-18

The North Shore is my home with the epic 3 mountains – Seymour, Fromme, Cypress – as my riding backyard! Two months a year now I live on the Sunshine Coast for the Mountain Bike Operations Course and then I spend 6 to 8 months of travelling for filming and building.

Jay Hoots Margus Riga Shore Coast Norco Truax
Jay Hoots honed his skills on the Shore, and now spends fair chunk of time on the Coast.

For years I have been riding for Norco working on and riding different platforms searching for the best mix between up and down, skinny riding, jumps and drops, steep rock faces with slippery roots, speed and braking… Being from the Shore I learned all the technical aspects of riding in sloppy wet, ultra slippery conditions but found that the Sunshine Coast offered fast, flowy trail with banger turns and different styles of zones, from jumps to pumps to epic XC the sunshine Coast offers an amazing array of riding opportunity with only a fraction of the rain the Shore gets.

Jay Hoots Margus Riga Shore Coast Norco Truax
The dark, dank Shore is a different place, but Jay seems to have found the one bike for both spots.

2012 is the best year ever for me as my new 7” Truax bicycle is the best combination of all platforms of bike allowing me to travel with only one steed that does everything! 2012 is also the year that the Shore is recognizably smoother and flowier and the Sunshine Coast now has technical rooty steep gnarly trail!

Can’t say where this film was made but if you find it it’s worth it!

Thank you to NSMBA, and all of the dedicated builders that are out there who put the hours in the dirt and have the vision and stay power to follow through with it.

I love my Bike!

Ride ON!
Jay Hoots


Hootie's stoked on his Truax wherever he goes. Have you spent some time on Norco's replacement for the Shore? Spill it below...

Comments


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Posted by gary j at 09:24 AM on 01-18-2012
Seriously, thanks for the great coast plug and we are happy to have guests. The Coastal crew have a few "secret" zones but only because they are on private land.
Although the weather is a bit rough today. It's like minus 1 and there is almost a full CM of snow in Sechelt this morning.
Posted by Guest at 11:37 AM on 01-18-2012
cool bike, cool rider, cool vid :-)
Posted by Guest at 11:52 AM on 01-18-2012
Norco is nailing it no doubt, but man they gotta do something about the 'love my bike' slogan.
Posted by jonnyb at 01:17 PM on 01-18-2012
Have a Truax Team from last year (so basically a 2012 Truax 1). Love it. Climbs well enough that I ditched the front der and put on a real guide.
Posted by Mic at 01:39 PM on 01-18-2012
Jay's hair is awesome.
Posted by Guest at 05:09 PM on 01-18-2012
hehehe I rode that secret steep trail hehehehe....
Posted by syngltrkmnd at 06:31 PM on 01-18-2012
I rode a Truax courtesy of the great crew at Fanatyk this summer. It was a great bike, and definitely well-spec'd. The only shortcoming was the Domain DC (triple clamp) fork, which may have been a WBP-specific setup. The lack of tuneability was a hindrance - you don't know the value of independently-adjustable high-speed and low-speed compression circuits until you don't have them for a change. (My personal whip has a 66RC2X) My hands were cooked a lot sooner than usual. But the rest of the bike was a winner!
Posted by Tmack at 10:44 PM on 01-18-2012
I've ridden all of that, the rock line at :50 is effing gnar! The vid doesn't do it justice, way to shred!
Posted by Guest at 03:49 AM on 01-22-2012
I got a truax 2 in a clear out sale to replace my reign x0 as my 'all mountain' bike, and I havn't been so stoked with a bike for a long time. It's so stiff in the back end, no flex & I can do the DH tracks around here (super rocky), then do some fast flowy tracks, and uphill, I can actually ride uphill. Still a bit heavy but i'm sure as I wear out & replace parts it will get lighter and lighter :D.