Hey Neighbour!

Seb's First Subject, Cam McRae

Words by Seb Kemp.
Date: 2012-01-10

Hey Neighbour!

The North Shore has always intrigued me. Why is it that this one place has had a huge influence on mountain biking? The need to explore this question led me to move to the North Shore recently. Hey Neighbour! is about discovering the people and places that characterize the North Shore. Each episode we meet someone who will take us on a literal adventure of the trails, whilst allowing us to explore and fathom why the North Shore is the way it is.

Arriving somewhere new is daunting and yet invigorating. Everything is new; every corner turned leads to new discoveries. This is amplified when you are graced with having the whole North Shore trail network laid out before you but not knowing which way is up or down. It’s like knicker naughties with the lights out: lots of fun but requires some guesstimation.

It is my aim that with each episode we learn a little about someone's personal history with the Shore—and for them to explain a little about how they see the history of the Shore. This isn’t just about pro athletes or celebrity faces; sometimes our subjects may be hidden heroes or the unnamed soldiers of the Shore. Each episode we will go on a short ride on a person's favourite routes to put some colour into the trail map.

 

Although it is my own need for answers, I hope that Hey Neighbour will help us all learn a little more about the North Shore—whether you live here already, have visited and left with the same questions as I, or if you have never set foot here but are still curious about the land of the big wet trails. If you have heard it all before then I apologize but everyone's personal experience and interpretation of history differs so there should be something new for everyone in here.

Hey Neighbour #1: Cam McRae


Cam McRae--the man behind it all.

So it makes total sense that we start with Cam McRae, who is one of the first people I met who lives on the Shore. Cam McRae is the captain of the good ship NSMB. Many of you will know of him, some of you would have ridden with him, but perhaps many more have no idea who the chap behind this site is. I have had the pleasure of getting to know him as a friend over the last few years, and he has helped me find my way around North Vancouver since moving here.

Cam McRae has a long history on the Shore. A long time Vancouver resident, Cam began mountain biking on the Shore—but as he says in the video, it was a baptism of fire and it took a while for him to feel comfortable here. Biking here on the Shore is more than just a fact of growing up and having his family here; he really appreciates the unique character of the trails here, and has a great respect for said trails, the community, and the legacy of the North Shore.


Seb chases Cam down Skull after a swift run down Ladies Only.

It was whilst teaching English in Italy between the fall of 1998 and early 1999 that the idea of NSMB came to him. He was so desperate to hear about what was happening back on the Shore, a place that was alight with activity as more and more riders were joining in the antics, building wilder and wilder trails — the Shore was starting to get a lot of attention, and not all of it good. It was a hotbed of activity, and Cam wanted to keep in touch with what was happening—yet he realized there was no way he could get any information about it. Information travelled slower back then, but the wide selection of print magazines had nothing about the North Shore anyway.

The original idea for NSMB was for Cam to start a magazine that focused on the North Shore but it was whilst speaking to a friend that he realized they could harness the internet. Websites were at the time very new to most—in fact many people didn’t even have email accounts back then. NSMB was soft launched in 2000 and was one of the very first mountain bike websites to appear.

NSMB has always been about crafting original content that celebrated the lifestyle of mountain biking rather than just a consumer advice website. For years Cam has been documenting the North Shore scene and in doing so has attracted the attention of readers from 170 countries around the world these days. Cam helped bring the Shore to the world and bring the world to the Shore. Just like Cam’s original intention, people can be living on the other side of the world and still feel engaged with what is happening on the North Shore.


Seb once again chasing Cam down Skull. This time down the self-explanatory rockface "Semi-retarded."

I’ve always been very impressed with Cam as a rider. He might not be showy and is always modest enough to let everyone go first but this hides the fact that Cam is a very accomplished rider. His technical skills and mastery of the bike on the most challenging lines is always impressive to watch. While we were filming this episode Cam showed me several lines off the side of Ladies Only that have become almost forgotten as the trail has found more flow over the years. Most of these lines are awkward, requiring brute force and finesse in equal measure and if you get them wrong you will be left sore and embarrassed for some time.  He also showed he how to ride over ‘humper logs’. It requires a bit of trials skills and a sturdy chain ring or bash guard.

At the end of the day, with light fading fast, Cam showed us a cheeky line right at the bottom of the trail which leads to Dempsey called Rag Doll (another Digger line). As we approached he said there was a move coming up. Now if Cam says there is a move then this means there is one hell of a move coming up. Usually Cam doesn’t talk people down a trail so I knew there was something ahead that I’d need to keep on my toes for. Matt set up his camera and Cam talked me through it, “Just try to step up wide and then get your front wheel on the far side of the huge root that runs downhill as you turn hard to the right.”

I’m comfortable on my bike and figure that there isn’t much I won’t ride. Then as Matt gave the all clear sign and Cam rolled in, I stopped to see Cam come to a complete stop on the corner between two really meaty roots—and in one powerful move turn and push up, over and down the drop. I didn’t move. It didn’t look right and I have to admit to being intimidated enough by this one move that I walked up to it, shrugged and lifted my bike down. I could say that I wasn’t feeling it that day but I have to be honest and admit to just plainly beaten by it because it looked like a move with consequences that I wasn’t willing to deal with. Cam isn’t a wild or a ballsy rider but with years of North Shore trail riding under his belt, he is comfortable on his bike in situations like this.


Although the same can't be said for Seb, this move was a piece of cake for Cam.

He wasn’t showing off, he is just a seriously calculated and composed rider—which is exactly how he is in life. I’ve not met many people who are as calm and fair as Cam. He always sees the wider picture, is willing to give everyone an opportunity to shine and seems to be very balanced as a human and in his life. He is unselfish and willing to give praise where it is due—but this doesn’t mean he is some even-mannered dullard; give Cam a beer and an opportunity to flare up and Damn McMenace comes to life.

So here we are at the first installment of Hey Neighbour. I hope you enjoy these looks at the people and places of the Shore. If you have any feedback, questions you want answered or recommendations for people to be profiled in future episodes then please leave a comment and I’ll endeavour to heed your advice.


The first installment of Hey Neighbour sets the stage for a great series, and one that we're quite excited about. Please do accept Seb's invitation for feedback—we want to hear what you think! Say "Hey Neighbour!" below...

Comments


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Posted by morgman at 12:05 AM on 01-10-2012
Hey Neighbour! That was great! I want more!
Posted by Woodro at 12:07 AM on 01-10-2012
That was great.
Posted by oldfartts at 12:20 AM on 01-10-2012
That was very good.You should do one on Chaz Romalis Cove Bikes.Great idea cant wait to read & see more.
Posted by TokyoDrift at 12:30 AM on 01-10-2012
legendary, and once again beautiful work.
Posted by dutch at 12:46 AM on 01-10-2012
Production quality was stunning.

Minus the cellphone beeps ;)
Posted by onepunch at 12:47 AM on 01-10-2012
Awesome.This will be a cool series of riding interviews. What trail were they riding before they dropped into skull? Pm if need be.
Posted by Matt D at 12:49 AM on 01-10-2012
Quote:

Originally Posted by dutch (Post 2606295)
Production quality was stunning.
Minus the cellphone beeps ;)

I don't know what you're talking about. It was just you. You're crazy. Moving on...
Posted by Guest at 01:01 AM on 01-10-2012
Sweet vid. Looking forward to more of these.
Posted by Doddy at 03:38 AM on 01-10-2012
Awesome video, and great work Cam. Nice to see you living the dream.
Posted by Guest at 04:42 AM on 01-10-2012
"NSMB was soft launched in 2000 and was one of the very first mountain bike websites to appear"

Not correct at all - mudluts, chainsmoke and a bunch of others were around in 96-97.
Posted by j4ka at 05:54 AM on 01-10-2012
this is SO much better than the multitude of bike clips of people only pinning it to trendy music. First the flying circus with Dangerous Dan and now this... Can't wait to see more!
Posted by craw at 06:29 AM on 01-10-2012
Amazing. This is an awesome idea.
Posted by GladePlayboy at 06:41 AM on 01-10-2012
Loved it... great idea. More please.
Posted by the Master Plan Dan at 06:47 AM on 01-10-2012
Stand up guy! Excellent work Seb and Matt!

Great stuff!
Posted by DaveM at 06:53 AM on 01-10-2012
that was very enjoyable
Posted by Dude at 08:08 AM on 01-10-2012
Excellent work. Love seeing these vids of the guys that shaped the scene! Would love to see more.
Posted by biggles604 at 08:31 AM on 01-10-2012
I love it. Articles and videos that you can relate to are always going to be more appealing and engaging than watching some pro tear up a DH course or send a 30 footer, and this is relevant and easy to relate to (a lot of us had similar histories to Cam about how we came into the sport).

Now we need to get Seb to make an NSMB forum account.
Posted by Dan Austin at 08:49 AM on 01-10-2012
Quality stuff guys, really good. relevant, interesting, well produced. Most of all, just the right length. was a pleasure to watch. Will be watching for more of these.
Posted by Jorge Pedroso at 09:04 AM on 01-10-2012
The article was very interesting. I never have been in Canada, and since the last 3 years, I visit the NSMB page every days. About subject, of course as a mountain biker, the subject interest me very much, you know,"the Shore". By the way I´m from Portugal. Congratulations.
Posted by Dokk at 09:07 AM on 01-10-2012
Great feature. Keep them coming.
Posted by Jerry-Rig at 09:17 AM on 01-10-2012
living on the North Shore is a dream come true. Great article and video.
Posted by roy at 09:21 AM on 01-10-2012
looking forward to more of that.
Posted by Duuncan at 09:49 AM on 01-10-2012
excellent video and article, can't wait for the next one!
Posted by fergs at 09:56 AM on 01-10-2012
Great idea and great piece guys, I'm looking forward to seeing more!
Posted by Suspension Therapy at 10:03 AM on 01-10-2012
The "Hey Neighbour" concept is great. I particularly like the casual ride/interview all in one. Quality north shore riding, paired with Matt filming/editing skill. Cam is well and soft spoken, yet passionate and outspoken when need be. Reflective of his riding: smooth and collected, with bite on tap when required. He does have some Italian blood in him after all!

Seb, is that a fanny pack?
Posted by DanW at 10:10 AM on 01-10-2012
Really great video, thanks. I have to echo what the others have said and say I really prefer these 'get to know' style videos- you get a much better idea of the context of the riding you are watching. Love it!

I had a wierd thought while watching... On certain camera angles Cam could pass for Jens Voight. All we need is Cam climbing some gnarly trail shouting "shut up legs"! Shows how much of a gnarly bro I am thinking of road cycling while on NSMB- I'd never survive riding on the Shore! :)
Posted by stephenmatthews at 11:33 AM on 01-10-2012
Loved it, Seb! You guys are getting me more and more stoked every week to move out to Vancouver! I can't wait!

1. Good length on the video
2. Good insight into the background of NSMB.com
3. Cam's root line is insane.
Posted by morgman at 12:05 PM on 01-10-2012
Quote:

Originally Posted by stephenmatthews (Post 2606442)
Loved it, Seb! You guys are getting me more and more stoked every week to move out to Vancouver! I can't wait!

You know we ride down here all year, right Stephen?!
Posted by Timmigrant at 12:40 PM on 01-10-2012
I thoroughly enjoyed watching that. Fantastic content that was flawlessly presented! I can't wait for more.
Posted by biking_cam at 01:07 PM on 01-10-2012
Awesome! Great interview and video. Props to Matt on the high quality! Loving the Clams Casino
Posted by Sparkplug at 01:09 PM on 01-10-2012
That was an awesome mix of interview, riding, music and scenery rolled into a great video package. Well done!
Posted by kperras at 01:29 PM on 01-10-2012
Nicely done.

Suggestions for future interviewees:

- Naz.

Seems like that guy has been around the shore for quite some time.
Posted by Johnny Laroux at 01:50 PM on 01-10-2012
More videos like that please! a Great mix of riding and commentary.

I, for one, am really tired of the "riders in funny PJ's set to really loud fast music" videos...although my son loves them. But maybe that's just showing my age, which is probably pretty close to Cam's.
Posted by pedalhound at 02:46 PM on 01-10-2012
This was one of the best web edits I have seen in a long time...love the concept and I can't wait for more. :)
Posted by Mic at 02:52 PM on 01-10-2012
I have to agree, the words and the beautifully shot and edited video are bang on. I for one am glad that you have followed your passion, Cam.
Posted by norona at 03:43 PM on 01-10-2012
Leave it to Seb to come up with something awesome like this and Seb WTF, never seen you walk your bike! Cam is a genuine beaut, through and through...
Posted by IFO at 05:54 PM on 01-10-2012
that was a great story..

shame there wasnt a bit more about the early history of NSMB, back when people were first getting to know each other..

i have lots of memorys from the VERY beginnings of this BB..
Posted by Aeropusher at 06:39 PM on 01-10-2012
That was excellent.
Posted by FlipFantasia at 07:05 PM on 01-10-2012
awesome stuff all around guys! really enjoyed that...and don't worry Seb, I walked that too last time
Posted by Zedbra at 07:38 PM on 01-10-2012
top shelf, guys. cam is a helluva good ambassador for us local hooligans. i`ll always have fond memories of the year he joined us Shuttlewhores for the Triple Crown - that was an epic day that is up there with the `best rides ever' list.

future webisodes - i would love to hear more from Pip. he's got some awesome old shore stories everyone should hear, plus he added syncros and Banshee to the sport. i still grin thinking about one of his stories when they did night riding on the Shore with the wheel generator lights - so when you hit the brakes, you lost your light. he said it made severed a fun ride that way. :lol:
Posted by Sublime at 07:39 PM on 01-10-2012
Great stuff. I totally forgot about that last trail with the line around the tree until the other day when i rode it again. I walked it just like seb, but i think i need to ride it again, a la cam.

Cheers
Posted by pete@nsmb.com at 07:55 PM on 01-10-2012
Loved it, nice work, lads! Cam would be the last to call attention to himself, but those of us that have been lucky enough to work (and ride) with him over the years know just how hard he has worked to make nsmb what it is today.
Posted by HaamStacks at 08:09 PM on 01-10-2012
Its been said a hundred times already, but one more: QUALITY VIDEO!
Keep them coming, please
Posted by slimdog at 08:53 PM on 01-10-2012
Great to see a bit of the man behind the scene. Only met the guy once or twice. Can't wait for the next episode.
Posted by mr_fungle at 09:13 PM on 01-10-2012
Excellent work! Great story telling, good subject and good riding. More pls!
Posted by Cheez1ts at 09:19 PM on 01-10-2012
That's a wicked idea you pulled off flawlessly, awesome work! I can't wait to see the next one.

It definitely made me want to ride the shore a little more. I'm always amazed by the "shore riding style" and it looks like Cam's made of it!
Posted by TylerDurden at 10:08 PM on 01-10-2012
Enjoyed that and hope to see more in this series. This is where an e-magazine really takes a leap beyond what we get from the print magazine experience. Pro interview, pro production, great concept and an exemplary subject for the inaugural article.

This did more for me wanting an Enduro than any 'bike check' ever will....

Raises glass.
- TD
Posted by balfaboy at 10:11 PM on 01-10-2012
It's kinda funny but I started going to the site when it first came out and was blown away by the big mountains and the crazy riding. I just moved to BC in june (12 years later) for riding and to be honest I think that this site and the work of Cam is the reason I'm here. Thank you for all your hard work.
Posted by dkl at 10:31 PM on 01-10-2012
lots of great props already, but this was really that great. nice work cam. this is going to be a great year on the shore guys. let's keep the stoke.
Posted by HBB Lied at 10:47 PM on 01-10-2012
Add to the dog pile. SOLID. Incredible show. That is the sort of quality that can reach beyond the world of bike geeks and fans. I mean, reach people who don't know about mountain biking, and more specifically riding on the shore and the real and lifestyle defining experience it is. Legendary. Loks like 2012 is going to be a big year at NSMB. GO BIG. Spread the religion.
Posted by Guest at 10:52 PM on 01-10-2012
The Howdy Neighbor logo doesn't jive with the vibe. That video was pure soul, and that logo is pure kitschy-cheese.
Posted by CoilAir at 11:52 PM on 01-10-2012
This series is a fantastic idea, and I'm stoked to see more.

I'm a relative new comer to the MTB scene, even though I've lived in Vancouver for over a decade now. I'm super stoked to ride on the shore every time I'm over there. Every time I delve a little deeper, I'm awestruck by how much influence this, rather small, geographical area has had on our sport the world over.

I'm also lucky enough to be working in the bike industry, and loving what I do. Whenever I meet someone with a lot of local history, whether they're a big personality or a more behind-the-scenes type, I notice we all share the same passion for being in the woods on our bikes. Famous or not, seasoned or wet behind the ears, skilled or hack alike, we all relate to each other out there.

Thanks to Seb and Matt for putting this series together, and thanks to Cam for putting NSMB together!

Stoked for more Hey Neighbour! And stoked to get out and ride!

:D
Posted by danny at 06:35 AM on 01-11-2012
Huge Props to all involved, that was great and I can't wait to see more!
Posted by stephenmatthews at 07:11 AM on 01-11-2012
Quote:

Originally Posted by morgman (Post 2606453)
You know we ride down here all year, right Stephen?!

I know. For the past 8 years, i've done most my biking on the internet, oh and repeatedly watching Ride to the Hills, ane Dropin season 1. Im actually serious.
Posted by Mic at 07:17 AM on 01-11-2012
Quote:

Originally Posted by Zedbra (Post 2606609)
top shelf, guys. cam is a helluva good ambassador for us local hooligans. i`ll always have fond memories of the year he joined us Shuttlewhores for the Triple Crown - that was an epic day that is up there with the `best rides ever' list.

future webisodes - i would love to hear more from Pip. he's got some awesome old shore stories everyone should hear, plus he added syncros and Banshee to the sport. i still grin thinking about one of his stories when they did night riding on the Shore with the wheel generator lights - so when you hit the brakes, you lost your light. he said it made severed a fun ride that way. :lol:

I second your idea, I once had the privilege to have a chat with him at Eurobike nearly ten years ago. Inspiring and modest, and funny as hell.
Posted by FullMonty at 07:17 AM on 01-11-2012
this is the coolest online content since vitalmtb started doing their world cup slideshows.

I liked how personal this one was. the insight from seb complemented the video hugely. keep it up NSMB!
Posted by hampstead_bandit at 10:16 AM on 01-11-2012
awesome work!

met Cam on one of my riding trips from England to Canada (in Whistler? if I remember) and found him to be very approachable, down to earth guy

NSMB.com is one of my daily stops on the internet, both the website and forum always have interesting content and fellow riders to interact with

NSMB.com is a fantastic site, I pass on my congratulations to create such an internet entity celebrating the North Shore mountains of Vancouver, Canada


please can we have "Hey Neighbour" interviews with Pip and Digger ;)
Posted by Trevor Hansen at 10:27 AM on 01-11-2012
I remember doing that root line the first time with Cam years ago on our hardtails with seats high, adrenaline pumping and both of us ending up in the cabbage way below; then humping our bikes back up, assessing the many lines like a couple of golfers, settling on the best route for the root and doing it again with success...and then fearing it every time since.
It's been amazing to watch Nsmb grow from its original espresso inspired seed to its current form uniting riders from around the world with the shore as the core. Great idea/article Seb and well shot (as always) mini D.
Posted by bent hanger at 02:19 PM on 01-11-2012
Great segment!I've loved the site and learned quite a bit from it over the years. Got a guided tour of Seymour last year...awesome
Posted by morgman at 09:15 PM on 01-11-2012
Quote:

Originally Posted by bent hanger (Post 2606844)
Great segment!I've loved the site and learned quite a bit from it over the years. Got a guided tour of Seymour last year...awesome

Oh, the number of times I've had Torontonians latch on to our group after huffing it all the way up Seymour on the road :lol:
Posted by Dregs at 02:09 AM on 01-12-2012
I started reading NSMB back in about 2000/01. Living in Australia, the Shore was something so unique, so different and so progressive compared to what was going on here at the time. I had started to ride DH locally and what was going in Vancouver seemed to be some amazing blend of DH, trail riding, trials and something altogether new. I can safely say that NSMB took my outlook on mountain bikes to new places and my job into one that eventually led me to ride the Shore for the first time in late 2002.
Riding a big bike up the switchbacks on Fromme for the first time with full body armour and a full face was a wake up call but the descent opened my eyes and filled me with adrenaline, fear and a burning desire to be a better rider. Since those early days I have returned to the Shore a few times, met Cam at a trade show and hopefully progressed my skills a little. NSMB has continued to be something that keeps my stoke burning and is a little place on the Internet that talks about bikes that make me want to ride more. Thanks to Cam and all the crew who make it happen all these year later. Respect.
Posted by Sethimus at 08:02 AM on 01-12-2012
Quote:

Originally Posted by FullMonty (Post 2606727)
this is the coolest online content since littermag started doing their world cup slideshows.

I liked how personal this one was. the insight from seb complemented the video hugely. keep it up NSMB!

fyp
Posted by FullMonty at 08:30 AM on 01-12-2012
was it littermag? my how time flies.
Posted by Sethimus at 10:01 AM on 01-12-2012
littermag merged into vital
Posted by Guest at 03:48 AM on 01-14-2012
Kimbo Steed, another Shore legend with the skills to match!
Posted by Guest at 08:57 PM on 01-24-2012
What's the music to this video? Loved the cut!
Posted by cam@nsmb.com at 10:41 AM on 01-27-2012
I've been meaning to reply to this thread for some time. First of all I'd like to thank Seb and Matt for their hard work on this and other projects. And thanks to both of them for polishing my riding and my character to make both sparkle more than they do in reality.

Something that got cut in the edit was our conversation about the people who have contributed to nsmb along the way. There's no way to list them all here but a few need to be mentioned. The first is Michael Palethorpe. Michael was a friend of mine who, like me, was looking for a project at the end of the last century. Michael more than anyone else is responsible for getting nsmb off the ground. We were three to begin with and Will Hardy also added some energy and took care of the numbers, but without Michael, I wouldn't be writing this here and now. His energy, optimism and creativity were invaluable. He also did our original site design. I have a tendency to get discouraged but Michael never hesitated for a moment. Thanks buddy!

Norman Tan is another person who deserves a shout out. Norman took over the tech duties once they got to be too much for Michael. He was all of 16 when he started and he's still involved to this day. He's been a pivotal piece to the puzzle. Pete Roggeman joined shortly after Norman and he injected some marketing acumen and business savvy. Pete's been very important despite a few absences. AIRprentice was his idea as was the BroCard. Pete is handling ad sales and marketing now. Mark Mayo is our genius server guru. We can't understand what he tells us but he does a masterful job keeping things running smoothly - and he has done almost since the beginning. Stuart Kernaghan joined the fray almost ten years ago and he was instrumental in upping our editorial standards and testing procedures. Again, he's still involved a decade later.

I will miss someone important for sure but some more people who deserve recognition (in no particular order) are David Ferguson, Simone Lunsford, Noel Hendrickson, Ed Snyder, Corey Anderson, Jay Sinclair, Rich Vigurs, Ian Verchere, Dan Scott, Trevor Hansen, Dan Gronross, Dom Forcier, Jason Wolfe, Morgan Goldie, Trish Petrella, Richard Belson, Todd Hellinga, Cheryl Beattie, Craig Hunt, Scott Dorrett, Jonn Wu, Clay Harding, Sean Dougherty, Blaine Louis, Dan Charlesworth, Ken Jones, Ken McCarty and Dave Smith. That list is far from complete and it's skewed to the earlier days of nsmb. It's easier for me to personally thank those people who are currently involved.

After that the list expands dramatically. For much of the beginning of this venture everyone was working for the love not money. Thanks to everyone who has helped us along the way. You know who you are and so do I.
Posted by FlipFantasia at 07:56 AM on 01-28-2012
it's been a pleasure, cam...and thanks for taking a chance on an unproven amateur!
Posted by morgman at 08:09 PM on 01-28-2012
Quote:

Originally Posted by FlipFantasia (Post 2612359)
it's been a pleasure, cam...and thanks for taking a chance on an unproven amateur!

:love:
YouTube Video
ERROR: If you can see this, then YouTube is down or you don't have Flash installed.
Posted by Woodro at 11:34 AM on 01-29-2012
Quote:

Originally Posted by morgman (Post 2612534)
:love:
YouTube Video
ERROR: If you can see this, then YouTube is down or you don't have Flash installed.

bwahahahaha!
I just spit my coffee over the keyboard!