Mike Hopkins Signs With Norco Bicycles for 2012
Rossland BC Native on BC Brand
Date: 2012-01-08
Mike Hopkins Signs With Norco Bicycles for 2012
Rossland BC native Mike Hopkins has signed on with Norco Bicycles for 2012 as an independent rider. For the upcoming riding year, Mike will be aboard the Norco Aurum, Sight, Shinobi, Rampage and custom slopestyle frames as he accomplishes his season’s goals.
Mike comes to the team with a strong list of accomplishments, boasting major video spots in Life Cycles, From the Inside Out, Red Bull Rampage and many other videos. Mike has also been recently featured in several print publications and websites internationally. His dedication and passion for the sport have made him one of the most recognizable athletes in mountain biking.
Looking forward at 2012, Mike has even grander plans than in years’ past. This coming season he will be working on major video projects with Sherpa Cinema, Second Base Films and Absolute Zero. Mike is also planning to participate in the 2012 Deep Summer Photo Challenge and the Redbull Rampage. With his Norco bike Mike will work closely with Norco and his other sponsors: Monster Energy, The North Face and others on many of these key projects.
Mike comments, “I am excited to work with a company like Norco that has built its brand around bikes engineered for my style of riding. The opportunity to work with Norco’s engineers on new design ideas and platforms is very exciting. Watching Gravity Tune come out of Norco in conjunction with the Dirt Norco Race Team illustrates Norco’s dedication to its riders and product development.”
“We couldn’t be happier about adding a top-tier Big Mountain rider such as Mike Hopkins to our list of supported riders. The level of skill, professionalism and exposure that he brings with him will do great things for Norco and I know that we can offer Mike the opportunity to push his success and career even further.” Pete Stace-Smith – Norco Marketing Manager.
Mike brings with him a list of personal sponsors including Monster Energy, The North Face, Marzocchi, Shimano, 661, Gravity and Smith Optics.
Check out NSMB's exclusive interview with Mike Hopkins here. Are you a fan of Mike's work on snow or dirt? Let 'er rip below...
Comments
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This is a great fit! Double stoke for Norco and Hopkins! Great job on the interview and photos as well Seb and Morgan.
Hope TNF's 5 year plan works out better then Helly Hansens.
kick ass content, way to start off the week boys :)
I agree, that was an awesome article!
Seb needs a helmet that is more blue.
Sick interview, and awesome to hear that hopkins has found a two-year deal. Definitely one of my more favouriter freechuker gingers.
He's kinda like the stig of life cycles. :)
Very entertaining!
Norco is stepping up. Going after some international expansion.
Looks like it's going to be a big push marketing year for them.
Great work Seb - I'd like you to interview yourself next
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Originally Posted by shirk
(Post 2606038)
Looks like it's going to be a big push marketing year for them.
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though i predict that i will miss and lament good ol' blue collar norco
There will likely still be good ol' blue collar pricing in the line.
You crazy spec the top of the line models then hit hard with well priced lower models. Same frame on both so it's easy to sell the advantages of what the pros are on for frames in an affordable package to the blue collar peeps.
What is underneath the top tube of the Truax in the first photo?
Thats not a Truax frame. The mount is for a Shimano shifter pod.
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