This speed metal comparison might be true about how mountain biking is portrayed on the internet, but at least at my local trails it’s close to 50% women riding. While it’s changing, out side of Vancouver, BC is not very ethnically diverse. What are we looking for?
the 30-50 year old white male demographic is heavily represented in media, can be quiet obnoxious in the wild, toxic in the comment sections across the internet, and are not very interesting in general. that representation in the mountain bike media probably needs to change? but also maybe that’s who consumes the content?
I think we all understand that speed metal riding translates better into video then singing Kumbaya in the woods.
also not a fan of gratuitous use of AI images. yuck.
March 22, 2024, 7:18 a.m. - Adrian Bostock
This speed metal comparison might be true about how mountain biking is portrayed on the internet, but at least at my local trails it’s close to 50% women riding. While it’s changing, out side of Vancouver, BC is not very ethnically diverse. What are we looking for? the 30-50 year old white male demographic is heavily represented in media, can be quiet obnoxious in the wild, toxic in the comment sections across the internet, and are not very interesting in general. that representation in the mountain bike media probably needs to change? but also maybe that’s who consumes the content? I think we all understand that speed metal riding translates better into video then singing Kumbaya in the woods. also not a fan of gratuitous use of AI images. yuck.